It was an absolute joy to work with the wonderful team at Experiential Agency Imagination to create the Visual Identity and motion graphics for legendary car manufacturer Ford’s ‘Go Further 4’ event in Amsterdam. The event was primarily to showcase mobility solutions of the future. Attendees at this year’s event heard directly from the Ford of Europe executive leadership team about its future plans to electrify its entire product range. They were also privy to details of all-new products and technologies – including a reveal of the new Explorer Plug-In Hybrid and the all-new Kuga – and learn about mobility solutions of the future.
Along with the team I branded the event and helped set the template for three main experiential zones.
Future of Movement Zone
Welcomed guests to watch a thought-provoking film depicting Ford’s vision of the future in a planetarium-style immersive theatre. This film explores how Ford are addressing mobility issues of today and tomorrow, supplemented by multiple ‘meet the experts’ stations and showcase Ford’s various mobility initiatives.
SUV Strength Zone
Offered attendees the chance to meet the new electrified heroes of Ford’s product range as part of its growing SUV line-up and a 360 ‘virtual’ KUGA experience.
Electrification by Ford Zone
An immersive zone which overlaid a CGI representation of each model of electric vehicle enabling the presenter to literally ‘walk-through’ the CGI, explaining various components and how they work together in different driving modes to help de-mystify the electrification story.